How To Increase Blog’s Income
I know all users of internet want to have a famous blogger and
want to earn for their efforts.But it is
not easy as we see it So What I want to tell You in this post.For example Darren Rowse’s DigitalPhotographySchool.com site. This website has 3 million traffic in every month and I
think no need of mention earning. However, it wasn’t always this way. In April
2006 when the site was founded, it was just a simple blog that saw 3-4 new
posts a week and made only a few cents per day. Now, the growth of a blog can
be attributed to many different factors: having quality content, generating a
subscriber’s list, good seo, etc.Darren explains the main factor which were
focused on blog :
·
He directed readers from a previous photography blog to his new
site.
·
He used his connections in the photography blogging world to get
some promotion from other sites.
·
He got his Flickr followers to promote his site.
So, among
other good practices, he used resources that he already had on-hand to help him
popularize and monetize his new site. What could this mean for you? How about
minimum effort and more money. It’s not too good to be true…
Leverage Your Content
Bloggers
have different posting rates – some people post twice a day, others post only a
couple of times a month. Obviously, posting more often is ideal. But what’s
happening to all that content? Does it just sit around collecting “Internet
dust” so to speak? Start leveraging your old content by turning it into
something that will make you money. Try this:
Make your an Ebook – Find a series of articles that have a similar topic and compile
them into a marketable format. For example, say you run a holiday-themed blog.
You sell Christmas decorations, Halloween costumes, Valentines Day accessories,
etc. Over time, you’ve created many articles about dressing up for Halloween –
take a look through them and start organizing. If you find that you’ve created
many articles about group costumes, you could create an ebook entitled, “Increase Blog Income” using only old content and images that you already
have at your disposal. This book could then be sold on your site.
Alternatively, you could offer it as a free reward for anybody who signs up for
your email list or becomes a member.
Create a Video Series – Let’s stick with the Halloween costumes example. Say you’ve got
a bunch of articles that describe, step by step, how to create certain
costumes. Use this content to create videos of the costumes actually being
created. Now, this is a little more labor-intensive, but lets face it – people
love video content, and it’s going to be worth your time.
Create a Membership Section – Make people pay to access some of your content. This doesn’t
necessarily mean picking out your best content and making it available only to
members – try luring them with some great content and providing “more of the
same” in the membership section. For example, post one of those Halloween
costume videos you created on your homepage. Then tell your readers that they
can access more insightful videos by becoming a member for only $4.99 a month.
Post on Social Media – Recycle some of your most interesting content by posting it on
Facebook (assuming you’ve done the legwork of building up a social media
presence). With this strategy, you won’t want to always post entire articles or
videos. Give your followers just a bit to get interested – then send them to
your site and go in for the sale.
You’ve
probably noticed a common theme in these examples – email marketing. Whatever
you decide to do with your content, don’t forget to send some of it to your
email list. Sending one of your already-written posts in an email ensures that
more people will see it. Try to select content that will get people intrigued
about your site. For example, titles like “Craziest Halloween Costumes I’ve
Ever Seen” or “The Cost of Christmas: Why You’re Going Broke in December” will
pique your readers’ interests and get them to visit your blog more often.
Attract Your Visitors
Darren
Rowse leveraged readers from an old site to promote his new one. Assuming you
have at least some traffic already, this traffic can be used to “do the work
for you:”
Refer-a-friend Promotion – This is something that many successful poker sites, phone
companies, and even World of Warcraft implement. Simply provide a reward for a
user that gets another person to become a member, sign up for the email list,
or buy a product. You’ll end up giving some things away for free, but hey, that
ebook didn’t cost too much money to make, right?
Social Media Buttons – Social media is a cost-free platform that allows readers to
share anything on your site with hundreds of other potential customers. Make
this easier for your visitors by implementing social media buttons on your
site. For example, you set up the Twitter button to
appear beside each post title on your blog. If somebody likes your post, all
they have to do is click this button. Suddenly, your post is visible to all of
that reader’s followers. You can add this type of button for Facebook, Digg,
Google+, and delicious as well.
Leverage Other Bloggers
Do you
know other bloggers in your niche? Maybe you’re even good friends with other
people who blog about related topics. There’s nothing wrong with asking a
favor, and your leveraging can often be beneficial for both parties.
Guest Posting – If you have contacts in your industry, use your charm to get
published on their site. Guest posting allows you to attract targeted traffic
that is already interested in your niche. If your guest posts are of a high
enough quality, the blogger may even allow you to post on a schedule. The more
you broaden your audience, the more potential traffic and sales you’ll see.
Blog Comments – It’s good to participate in the comments section of your guest
posts. But more broadly, it can be beneficial to comment on any post that’s related
to your niche. If another blogger posts a popular piece about St. Patrick’s
day, for example, create a high-quality informative comment that answers a
question, adds to the discussion, presents an alternate viewpoint, or maybe
just uses a bit of humor. Other readers will be interested in clicking the link
to your St. Patrick’s day accessories if they see you contribute a memorable,
valuable comment.
Whenever you’re looking to increase traffic and income (read: all
the time), think about what you already
have. There’s no need to constantly create new things, form new
relationships, or attract new readers to make more money through blogging. You
can even use this post to start leveraging right away – can you leave a comment
that will get me to visit your site?
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